INNOVATION IN ACTION
When Dake Corporation was first approached by Red Bull about getting involved with a gathering of “makers, hackers and inventors,” Marketing Director Frank Kennedy says he wasn’t sure exactly what to expect.
Today he says RED BULL CREATION is one of the most interesting and energizing events that he and Dake, a leading U.S. manufacturer of metal fabrication equipment, is involved with.
RED BULL CREATION is a national 72-hour themed innovation competition pitting six teams against each other in a live-build format. Kennedy says what started out as a competition between invited groups that worked on their inventions separately, is now a highly competitive, live-build, national event held in the heart of Brooklyn, complete with 5,000 spectators and a lot media coverage.
Now in its third year, the 2013 event, which Red Bull describes as ‘three days of inspiring technology, genius programming and cohesive building around the theme of Signal to Noise,’ was held from June 12–16, at McCarren Park during Brooklyn’s Northside Festival.
“This is what the future of American design and manufacturing looks like,” says Kennedy. “These young competitors are extremely smart, talented and creative entrepreneurs. Many of them are recent graduates from some of the top universities in the country. It’s amazing to watch how collaborative they are and to see what these teams accomplish in just 72 hours by working together.”
Photos by Aaron Rogosin, www.aaronrogosin.com
Dake, a business of JSJ, provides top of the line metal fabricating equipment - drill presses, band saws, cold saws and belt grinders – along with their expertise. “We are on site during the entire event to both help insure the competitors have a safe, hands-on experience and to teach them what the Dake equipment is capable of doing,” says Kennedy. “It’s thrilling to watch their design concepts come to life.”
You don’t have to be a hacker, maker, inventor, designer, burner or artist to enjoy the excitement and fun of seeing innovation in action. Click here to see a short video Dake put together from RED BULL CREATION 2013.
The Dake brand has appeared on industrial equipment since 1887. Today, Dake’s machine tool products include presses, saws, and metal fabrication equipment. Dake also is a manufacturer and distributor of ferrous and nonferrous castings, and is a Tier 1 OEM furniture supplier. More information is available at www.dakecorp.com.