GHSP: Solutions in Motion
A lot can change over a business’s 85-year lifespan, especially aided by today’s technology. Since it was founded in 1924, the business of GHSP has evolved from a stamper…to a Tier 1 supplier to the Big Six in the global automotive industry…and now to an expert in mechatronic control solutions for the global surface transportation industry.
You can learn about GHSP’s Solutions in Motion by visiting the updated website at www.ghsp.com. The website building team made several strategic changes that help communicate who and what GHSP is today. According to searchenginewatch.com, that’s critical since the two factors most influential to business-to-business buyers are a vendor's website and a word-of-mouth recommendation by a colleague.
“GHSP is a rapidly evolving company; we are growing from our roots as a shifter supplier to the automotive industry into a full-service electronic and mechatronic solutions provider to global customers in a diverse set of surface transportation segments,” says Paul Doyle, President at GHSP. “The new ghsp.com needed to reach out more effectively to customers in those segments.”
The GHSP website now shows a level of product detail useful to site visitors who hail from many industries and geographic locations. In addition, GHSP’s target audience of engineering, design and procurement professionals can quickly find specific product information through an easy-to-read tab and pop-up design format.
The third enhancement is communicating the benefits that GHSP products provide to the people who ultimately own and operate vehicles equipped with GHSP components. High on that list of benefits is the “operator experience” – providing more precise control, improved styling, a safer environment or a longer maintenance cycle for the person who drives a car, school bus or military vehicle. As a result, the site was intentionally designed to serve as a metaphor for that benefit – by being highly intuitive and easy to use.
